---
title: Consumer Profiling Report | Paddy's Markets | Sydney Australia
description: Download your free Consumer Profile Report for Haymarket and Flemington to understand the profile of shoppers at each respective location.
image: https://www.paddystrader.com.au/hubfs/Survey-Cover-2.png
---
[](https://www.paddystrader.com.au?hsLang=en-au)
- [Book a Stall](https://www.paddystrader.com.au/become-a-stallholder)
- Our Locations
- [Haymarket](https://www.paddystrader.com.au/en-au/paddys-markets-haymarket)
- Flemington
- [General Information](https://www.paddystrader.com.au/build-your-business-at-paddys-flemington)
- [Friday](https://www.paddystrader.com.au/flemington-fridays)
- [Saturday](https://www.paddystrader.com.au/flemington-saturdays)
- [Sunday](https://www.paddystrader.com.au/markets/flemington-sundays)
- [FAQs](https://www.paddystrader.com.au/faqs)
- Offers
- [Mums at the Market | Every Friday Flemington](https://www.paddystrader.com.au/mums-at-the-markets)
- [Sell Flowers at Paddys | Every Sunday](https://www.paddystrader.com.au/sell-flowers-on-a-sunday)
- [Clear Stock at Paddy's | Every Friday](https://www.paddystrader.com.au/clear-your-stock)
- [About](https://www.paddystrader.com.au/about_us)
- [Contact](https://www.paddystrader.com.au/contact-us)
# Which Market?
#### Download the Consumer Profiling Report
## **Download the report for each market**
**Paddy's Markets provides our traders with many options including location with a choice between Haymarket in the city, or Flemington in the centre of Greater Sydney. Or, you may decide to trade at both markets.**
To help you decide, we suggest you complete the form on this page to download the Customer profiling Report for both markets. This will help you understand the typical customer at each market - and perhaps help you decide which one best suits you and your business.
You can also attach a picture of your products should you wish to discuss your options with our team.
### Fast Facts
Here are just a few fast facts to help you begin to understand the differences, and similarities, between the shoppers at each market:
- Males and females are fairly evenly represented at both markets with a slight bias towards females as per most general shopping environments.
- Haymarket attracts a younger audience than Flemington with just 32% being over 50 years old and 39% being aged 15-29 years old compared to 17% being 15-29 and 40% over 50 years old at Flemington.
- Haymarket attracts far more tourists with 24% or 1 in 4 shoppers living overseas compared to just 2% living overseas at Flemington.
- Both markets reflect the Australian ethnic diversity with Flemington slightly more based on 2/3 speaking a language other than English at home compared to half at Haymarket.
- Both markets split the appeal between local and those from further afield with about 50% of locals living within 10km of the markets - leaving the other 50% residing beyond 10km of the markets.
- Shoppers spend more per person at Flemington with the average shopper spending $113 while the average spend at Haymarket is $48.
- Shopper spend longer at Flemington too with 60% browsing for longer than one hour with 53% browsing for more than 30 minutes at Haymarket. The high volume at Haymarket tend to arrive and move through quicker.
- About 1 in 3 are shopping by themselves at moth markets.
- 9 in 10 have shopped at the market before, while 7 in 10 have shopped before at Flemington and only 50% at Haymarket (this would be due to the higher percentage of overseas shoppers).
**Remember also that each market is different in terms of set-up and options. For example, a stall at Haymarket allows to set up once and keep your stock there between days, while Flemington offers alternate market types such as food, antiques, Saturday markets and more.**
## DISCOVER YOUR OPTIONS AT PADDY'S MARKETS
[](https://cta-redirect.hubspot.com/cta/redirect/4344036/ee8aa0b7-baa5-47e8-af00-7f1fc2c537eb)
#### Contact Us
Head Office
250-318 Parramatta Road
Homebush West NSW 2129
Phone: (612) 9325 6200
E-Mail: [contact@paddystrader.com.au](mailto:contact@paddystrader.com.au)
**OPENING HOURS**
**Haymarket**
Wednesday - Sunday 10am - 6pm
**Flemington**
Friday - 10am - 4:30pm
Saturday - 6am - 2pm
Sunday - 9am - 4:30pm
Parking available at Flemington
($2 per vehicle)
Parking available at Haymarket
(Market City Wilson Parking)
#### About Us
Paddy's Markets is an Australian icon trusted by families for over a century. A number of national retail chains have had their start at Paddy's, and we welcome a discussion to see how we can help your business thrive too.
#### Latest Blog Posts
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© 2026 Sydney Markets Limited | [Privacy Statement](https://www.paddystrader.com.au/privacy-statement?hsLang=en-au) | Site created and managed by [Alex Inbound Marketing](http://www.alexim.com.au)
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