Which Market?

Fast Facts

Here are just a few fast facts to help you begin to understand the differences, and similarities, between the shoppers at each market:

• Males and females are fairly evenly represented at both markets with a slight bias towards females as per most general shopping environments.
  
  
• Haymarket attracts a younger audience than Flemington with just 32% being over 50 years old and 39% being aged 15-29 years old compared to 17% being 15-29 and 40% over 50 years old at Flemington.
  
  
• Haymarket attracts far more tourists with 24% or 1 in 4 shoppers living overseas compared to just 2% living overseas at Flemington.
  
  
• Both markets reflect the Australian ethnic diversity with Flemington slightly more based on 2/3 speaking a language other than English at home compared to half at Haymarket.
  
  
• Both markets split the appeal between local and those from further afield with about 50% of locals living within 10km of the markets - leaving the other 50% residing beyond 10km of the markets. 
  
  
• Shoppers spend more per person at Flemington with the average shopper spending $113 while the average spend at Haymarket is $48.
  
  
• Shopper spend longer at Flemington too with 60% browsing for longer than one hour with 53% browsing for more than 30 minutes at Haymarket. The high volume at Haymarket tend to arrive and move through quicker.
   
• About 1 in 3 are shopping by themselves at moth markets.
   
• 9 in 10 have shopped at the market before, while 7 in 10 have shopped before at Flemington and only 50% at Haymarket (this would be due to the higher percentage of overseas shoppers). 

Remember also that each market is different in terms of set-up and options. For example, a stall at Haymarket allows to set up once and keep your stock there between days, while Flemington offers alternate market types such as food, antiques, Saturday markets and more.