88% of customers rated their experience at Paddy’s as good or very good. That's a great start. Here's nine more insights that can help you plan your stall at Paddy's.
1 / Gender
Haymarket has almost no gender bias in its customer traffic. While many people think there are way more females than males - that is not true. In fact, there is a nearly 50/50 split between female and male, with females just out numbering the men (53% female V 47% male).
2 / Desire
Price is a key consideration driving purchasing decisions and not surprisingly a close second is range of products. This tells us that Paddy’s visitors are curious and love the art of discovery… on top of being value conscious.
3 / Average Spend
Money, Money, Money - While some customers spend more, and some spend less, the average spend is $57. The product mix and product type at your stand should therefore be an important consideration to traders.
4 / Time Spent
Consumers have loads of demands competing for their valuable time. Time is prioritised so it yields maximum return or benefit. Which begs the question, what is the average amount of time that consumers spend at Paddy’s Haymarket? Well, the answer is just over 30 minutes. In context, we know that as Paddy’s is a destination, this audience is active, not passive - they have chosen to spend time at Paddy’s already. This is gold for you and your opportunity to make it count.
5 / Local Customers
Proximity plays a role with nearly 50% of people visiting Paddy’s hailing from within 10km of the markets. This is a great opportunity for you to make Paddy’s a regular local haunt by giving customers a great experience through service and an evolving product offering.
6 / Demographics
Families and couples make up the households of the Paddy’s Haymarket customer. While many shop alone (just under half) and are interested in spending on themselves (72% intended to buy for themselves) – they also spend on partners, friends and children.
7 / Preferences
We know what they are buying too. Customers are buying Fruit and vegetables, women’s Clothing & shoes, souvenir’s, men’s clothing & shoes, knick knacks, accessories, toys, children’s clothing & shoes, takeaway food, suitcases and bags, jewellery, seafood, and homewares, plants and hardware and other loads of other things. Basically, they are open buying a range of things at Paddy’s!
8 / Buying Style
Most people revealed that they would invest the time to search and find a bargain. Good to know!
9 / Desire for New Products
The appetite for discovery is super charged at Paddy’s with 78% proudly saying that they are prepared to try new & different products. This must be music to trader’s ears! Your stand should surprise and delight this hunter gatherer.
You are now armed with a list of who the Paddy’s Haymarket consumer is and what motivates them. Now contact our account managers using this form and we'll get back to you and answer any further question you may have so can launch your stall at Paddy's to great success.
Paddy's is the leading market's environment for traders in Sydney. When you trade at Paddy's your; trading with some of the most successful retailers in the country. Learn from them. Build your sales skills. create merchandising skills. Compare your approach to product selection and pricing. This is real world knowledge that no university or online experience can provide you as a business owner looking to grow your business. And with over 150 years experience, and hundreds and thousands of customers through our gates, we are happy to share what we know with you - and get your business growing at Paddy's.